Thursday, 26 September 2013

Terminology that is associated with magazine designs

Terminology that is associated with magazine designs:

Barcode: This is used by the shops to scan your magazine so you can buy it.

Date line: This shows the day, month and year it was published on. 

Price: usually at the top of the magazine or next to the barcode. shoes how much money you have to spend and can give an indication of what class the magazine is aimed towards.

Mast heading: Name of the magazine 'Heat' or 'Closer.' it should be easily recognisable, can have its own font, big and bold.

Main Cover line: Large, in colour so it stands out 

Cover line: slightly smaller then the main cover line so it doesn't take focus off the main subject

sub-heading: can tell you what stories are in the magazine.

Main image: Takes up most of the space as the person in the photo is most likely to have a big story within the magazine. it captures the customers eye.

Layout: The discourse of the magazine is very important because it is what brings it all together.

Pull Quote: This is lifted from the main article in the magazine. This attracts the audience, it gives an insight to whats in the magazine.

Statistics: This is a technique used to capture the audiences attention. if you see a bold number you are more likely to stop and see what that number is about.

Left third: This is typically on the left hand side of the magazine. it will have the titles of some of the more interesting articles within the magazine. it it also on the left side because when magazines are stacked this is usually the side which it visible to the public.

Plugs + puffs: these have a sort of cartoon feel. they are typically seen as a spiky speech bubble with facts or giveaways in. Its usually a different colour which stands out from the rest.  

Colours: The colours are a very good indication of who its aimed towards e.g pink = girls, Blue = boys. Very stereotypical but this is what the designers use. 

Carefully designed: applies to target audience, its easy to see on the shelf at a quick glance, so you can just grab it. it should also be easy to tell what genre it is at a quick glance.




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