IPC Case Study

IPC Media produces over 85 iconic media brands, with their print brands alone reaching almost two thirds of the UK women and 44% of UK men - almost 27 million UK adults - while their online brands collectively reach 20 million users every month.

IPC Media was formed in 1963 from 3 leading magazine publishers, George Newnes, Odhams Press and Fleetway Publications. After they had worked long and hard to create ideas and brain storm  their first magazine was published after 5 years called 'The Field.' 

There is 3 main devisions within IPC's magazines: 

-connect | the mass market for these types of magazines were females. These would include magazines like 'pick me up' 

-south bank | This was aimed at the stereotypical view of middle and upper class women. These were seen to be more up market magazines. For example: Marie-Claire.

-inspire | This was aimed at males. They have put all male magazines under one catagory because in general women dominate the magazine market. This catagory would include magazines like Nuts and NME.

Some one the magazines produced: 

-womens weekly 

-chat

-The field 

-golf monthly

-instyle 

-country life 

-marie-claire

-NME

IPC would be an appropriate publisher for a new magazine because it has a very successful past with dealing with magazines including music ones. For example, NME - nearly 60 years old and still going strong. 

Bauer has published a lot more music magazines then IPC so will have more experience in that subject area. They will also have the knowledge of the different styles  used to attract the different genres.   NME is a rock magazine which limits IPC's understanding of the industry and they have only been involved with one genre. Bauer also is a lot cheaper which will appeal to the working class as well as the higher classes. It is also a low price to persuade the younger generation to spend their money on. This appeals to students who dont have a lot of money to spend.